"If you talk to a man in a language which he understands, that goes to his head. If you talk about him in his own language, that goes to his heart"Nelson Mandela
When looking to attract international clients, the translation of the web page is essential. Current studies show that a page translated into 10 languages receive around 90% of the visits.
Now, if we take account, a page that was translated into 3 languages simply could get at least 20 times more traffic.
Even emerging doubts about the web translation?
In 2015, English was the language used to visit the 54% of the international websites although only 5% of the world's population is native English.
The Spanish is the language that has grown more in 2016, in 2nd place behind the English.
In our European environment, French is the 2nd most spoken language is one of the official languages of the institutions and in many countries of the North and Central Africa.
In Spain it is recommended to make the web accessible for the anglo, franc and markets German speakers because another issue to consider is the migration phenomenon and the model of cosmopolitan population that is being created. A language such as English or German in Spain, the Chinese in United States or Turkish in Germany, can help us acquire new customers in their countries of origin but also in markets that host them.
It is clear that one of the aspects that most concerns in this case is the investment that involves, it is thought that translation costs a fortune but taking into account that the average cost by Word to create original content is 60 cents and the cost of Word translated It is 9 cents, the increase in business that can get well deserves this small investment.
Collecting all these arguments, it is the time of start of business strategy and support it with the appropriate translation. Here are some steps to follow:
Analyze the profile and the language of the market that wants to go
Prepare a list of languages that the web should be translated
Calculate how much can assume this increase business